Our people
At the NHBF, we're a small, friendly team dedicated to supporting our Members. We focus on all aspects of running an efficient and profitable business.
Our expertise covers everything from daily operations to long-term growth strategies.
By joining the NHBF, you'll gain access to our supportive community and valuable resources. We're here to help your business thrive in this dynamic sector.
Leadership team

Chief Executive
Caroline became our chief executive in 2023.

Membership director
Our friendly and knowledgeable membership team answers over 20,000 calls from Members every year. It’s led by director Tina Beaumont-Goddard who has been with us for over 30 years.

Finance director
Our finance director, has over 20 years experience in audit, accountancy and business management across a range of industries. She manages all of our day to day operational finance and financial planning.

Policy and public affairs director
Rosina has a wealth of experience working in Westminster and Whitehall to secure positive changes in law and regulation. She is responsible for presenting the views of Members on issues such as wages, standards and tax to politicians to make their voices heard in England, Scotland, Wales and Northern Ireland.

Quality and standards director
Cathy has over 30 years’ experience within the hairdressing industry and education sector, working closely with central government as the Vice Chair of the Hair and Beauty route panel and as a National Apprenticeship Ambassador promoting apprenticeships on behalf of the industry.
More of our incredible team
Membership & Member services
|
Natalie Whittington - Membership Admin Photo on the left with a brief description - 200 characters max.
|
![]() |
Julie Patter - Membership Admin (Part-time) Photo on the left with a brief description - 200 characters max.
|
People & culture
|
Abbie Smith - People & Resources (Part-time) Photo on the left with a brief description - 200 characters max.
|
Marketing & communications
|
Bethany Leaver - Campaign Marketing Manager Photo on the left with a brief description - 200 characters max.
|
![]() |
Farooq Ali - Editorial & Brand Content Executive Photo on the left with a brief description - 200 characters max.
|
![]() |
Rob Bound - Digital Marketing Manager Photo on the left with a brief description - 200 characters max |
![]() |
Yvonne Doffour - Digital Marketing Executive Photo on the left with a brief description - 200 characters max |
![]() |
Jo Yates - Graphic Designer & Web Content Developer (Part-time) Photo on the left with a brief description - 200 characters max |
Quality & standards
|
Sadie Brockbank - Partnerships and Quality & Standards Manager (Hair) Photo on the left with a brief description - 200 characters max.
|
![]() |
Jo Lancaster - Quality & Standards Manager (Beauty) (Part-time) Photo on the left with a brief description - 200 characters max.
|
Operations & support
![]() |
Jade Usher - Company Administrator (Part-time) Photo on the left with a brief description - 200 characters max. |