Our people

At the NHBF, we're a small, friendly team dedicated to supporting our Members. We focus on all aspects of running an efficient and profitable business.

Our expertise covers everything from daily operations to long-term growth strategies.

By joining the NHBF, you'll gain access to our supportive community and valuable resources. We're here to help your business thrive in this dynamic sector. 

Leadership team

Caroline Larrisey
Chief Executive

Caroline Larrisey

Caroline became our chief executive in 2023. 

CEO email address

Tina Beaumont
Membership director

Tina Beaumont

Our friendly and knowledgeable membership team answers over 20,000 calls from Members every year. It’s led by director Tina Beaumont-Goddard who has been with us for over 30 years.

Sarah Pigden
Finance director

Sarah Pigden

Our finance director, has over 20 years experience in audit, accountancy and business management across a range of industries. She manages all of our day to day operational finance and financial planning. 

 

Rosina Robson
Policy and public affairs director

Rosina Director

Rosina has a wealth of experience working in Westminster and Whitehall to secure positive changes in law and regulation. She is responsible for presenting the views of Members on issues such as wages, standards and tax to politicians to make their voices heard in England, Scotland, Wales and Northern Ireland.

Cathy Weston
Quality and standards director

Cathy Weston

Cathy has over 30 years’ experience within the hairdressing industry and education sector, working closely with central government as the Vice Chair of the Hair and Beauty route panel and as a National Apprenticeship Ambassador promoting apprenticeships on behalf of the industry.

 

More of our incredible team

Membership & Member services

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Natalie Whittington - Membership Admin

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Julie Patter - Membership Admin (Part-time)

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People & culture

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Abbie Smith - People & Resources (Part-time)

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Marketing & communications

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Bethany Leaver - Campaign Marketing Manager

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Farooq Ali - Editorial & Brand Content Executive

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Rob Bound - Digital Marketing Manager

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Yvonne Doffour - Digital Marketing Executive

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Jo Yates - Graphic Designer & Web Content Developer (Part-time)

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Quality & standards

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Sadie Brockbank - Partnerships and Quality & Standards Manager (Hair)

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Jo Lancaster - Quality & Standards Manager (Beauty) (Part-time)

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Operations & support

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Jade Usher - Company Administrator (Part-time)

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