There are many ways salons or barbershops can attract new clients and increase revenue and profits.
Whether you are a large or smaller business, you’ve probably applied a discount or promotion to the product or service you sell at some point. But are you using discounts and promotions to maximise business profits? There are many ways to boost revenue and increase footfall including adding value to a product or service by offering something additional to their service, for example, adding hot stones to a massage, a hair mask treatment to your service, or a mini bottle of moisturiser with your client’s facial.
This blog looks at whether salons and barbershops should use promotions and offer discounts when marketing and how to add value.
This blogs covers
- How to add value
- Benefits of discounting
- The disadvantage of discounts
- When to promote
- Types of promotions
- How to set the pricing?
- When to increase your prices
- Checklist
How to add value to your hair salon or barbershop?
If there’s one thing that has come out of the pandemic is the increased value that has now been placed on the hair and beauty sector. With lockdowns resulting in salons and barbershops closing, consumer perception of the industry has changed. The hair and beauty industries are now seen as an important and valued service provider. So what is vital now for salons and barbershops is to know how to capitalise on this new perception. One method is to add value to your business offering. This could be done by selling high-quality beauty products in your shop, items that consumers may not find in supermarkets. Adding value can also be done by offering treatments you may not have done before or something that your competition may not be doing. Adding value to your business can simply be refreshing your salon instead of offering super low prices or other treatments. Whichever methods you choose, ensure that it brings clients into your salon and draws them back.
