With the National Living Wage rising to £12.21 per hour (a 6.7% increase) and the minimum rate for 18-20-year-olds jumping to £10 per hour (16.3% increase), employer NICs are increasing to 15%, and business rates relief is dropping to 40%, businesses in the hair and beauty sector are facing higher costs from this April.
Many salons and barbershops may need to adjust prices, change opening hours, or reduce stylist availability to remain sustainable. But how do you communicate these changes effectively without losing customer trust?
1. Be Honest and Transparent
Clients value honesty. Explain the changes clearly, stating why they are necessary. Avoid vague language—be upfront about rising costs and how they affect your business.
Example:
“We are committed to providing you with the best service, but due to rising operational costs, we must adjust our pricing from [date]. We appreciate your support and understanding.”