As the financial year is nearing its end and a new one is set to begin in April, small businesses are likely to be caught up with completing their self-assessment tax returns on time. While this is a crucial task, budgeting for the upcoming year is equally important. Marketing is one of the key areas where businesses wish to invest their valuable time and money. However, during challenging economic times, Salons and barbershops operating on a tight budget often find it challenging to allocate resources to their marketing efforts. It's important to note that effective marketing doesn't always have to be expensive, especially in the fast-paced digital age. There are several free or low-cost platforms available that can help businesses elevate their marketing strategies to new heights.
The Power of Social Media:
Social media platforms are powerful tools for marketing, particularly for creative and visual industries like hair and beauty. Establishing a strong presence on platforms like Facebook, Instagram, TikTok, and LinkedIn can help you build brand awareness and connect with potential clients. By sharing engaging content, interacting with your audience, and using relevant hashtags, you can increase your visibility and reach a wider audience.
Content Marketing:
Creating high-quality, informative content that adds value to your audience is a great way to position your business as an authority in your field. Starting a blog on your website and sharing articles, how-to guides, and tips related to your industry can improve your website's search engine ranking and drive organic traffic. Content marketing is a long-term strategy that yields results over time.
Email Marketing:
Building an email list of clients and interested parties can help you nurture leads and keep your audience engaged. Sending out regular newsletters with updates, promotions, and valuable content is a low-cost way to keep your audience informed and encourage them to take action. There are several free or affordable email marketing tools available that make the process easy for small businesses.
Collaborate with Influencers:
Identifying local influencers or micro-influencers who align with your brand and collaborating with them to promote your products or services can help you reach a targeted audience. Influencers often have dedicated and engaged followers, making it a cost-effective way to expand your reach. Consider offering them a sample of your product or a discounted service in exchange for promotion.
DIY Graphic Design:
Creating eye-catching visuals for your marketing materials using affordable graphic design tools like Canva can make a significant impact on how your business is perceived. Consistent and visually appealing branding can help you stand out from the competition and attract potential customers.
Local Partnerships:
Forging partnerships with other local businesses that complement yours can help you reach new audiences without spending a fortune. This could involve cross-promotions, co-hosting events, or joint marketing initiatives.
DIY Video Marketing:
Creating engaging videos to showcase your products or services can help you increase your business's visibility. You don't need an expensive camera or a professional videographer; a smartphone and some creativity can go a long way. Platforms like YouTube and social media channels are ideal for sharing your videos.
Optimise Your Website:
Ensuring that your website is user-friendly and optimised for search engines is crucial for attracting potential customers. Implementing basic SEO practices can improve your website's ranking on search engine results pages and make it easier for potential customers to find you. Google My Business is a free tool that helps local businesses enhance their online presence.
Did you know the NHBF offers a wide range of informative fact sheets and guidelines to take your marketing activities to the next level? You can easily access these resources by visit our online shop and download them for free. (Members only).